Luber-finer product lines, new online training featured at MATS

Luber-finer is proud to announce it will be attending the Mid-America Trucking Show (MATS), the largest annual heavy duty trucking industry event in the world, held March 26-28 at the Kentucky Exposition Center in Louisville, Ky. Stop by Booth #17044 to learn about new Luber-finer product lines, the launch of the Luber-finer University online training and existing filtration solutions that make Luber-finer the heavy duty brand that is Built To Do More.

“We are thrilled to be returning to the Mid-America Trucking Show this month,” said Alex Arango, Heavy-Duty Brand Manager. “MATS will be an outstanding opportunity for us to meet with the industry representatives and the trucking professionals we value as our customers. We have some great products to talk about.”

Luber-finer Booth #17044 will feature:

• The launch of Luber-finer University, an online training academy focused on providing an in-depth education on the Luber-finer line of filtration solutions, sales process insights, and a comprehensive guide to providing the highest level of customer service.

• The Luber-finer Time Release Technology (TRT) Oil Filter line, which has been specifically engineered to help reduce escalating fleet-maintenance costs by extending oil-change intervals and increasing the protection against oil degradation in modern diesel engines.

• The Luber-finer ExtremeClean HD Premium Cabin Air Filters with Arm & Hammer Baking Soda odor absorption and carbon activation technology that provides cleaner cabin air while eliminating odors and allergens such as bacteria, pollen, smog and dust.

“MATS is a great opportunity to meet our customers and to discuss the challenges they face on a daily basis,” said Arango. “It is important for us to work closely with our customers to provide the quality service and filter solutions that will help them be successful.”