The Mitchell 1 SocialCRM LocalSearch expands on the standard SocialCRM shop marketing services with digital tactics designed to help auto repair shops build their brand online and boost selling opportunities. Shops are guided through the process by their SocialCRM support agent to develop an effective online presence to attract new customers. Features of LocalSearch include: tracking and reporting how consumers interact with the website; call tracking to evaluate phone traffic from marketing campaigns, monitor keyword searches and listen to recorded calls; automatically created blog posts based on the shop’s five-star reviews from verified customers, adding new keyword-rich content to the website on an ongoing basis; and the ability to send a personal invitation via text message to review the shop on Google and Facebook.