Yokohama Tire Corporation (YTC) is serious about car enthusiasts. So serious, in fact, they’re dishing out cash to the best ride on the road – and that’s only the beginning, thanks to #RidePride, Yokohama’s new Facebook contest that runs through March 2.
“There are some great cars on the road that consumers spend a lot of time and money modifying. #RidePride will provide them with well-deserved recognition,” said Andrew Briggs, Yokohama director, marketing and product planning. “The contest will also give participants the opportunity to trade-up to tires designed to improve the driving experience, like Yokohama’s ultra high-performance ADVAN Neova® AD08 R and ADVAN Sport® V105.”
Consumers enter by submitting a photo of their vehicle and share what they love about the driving experience to YTC’s #RidePride Facebook page. All fans and followers have six weeks to vote for their favorites. The person with the most votes each week will also be awarded a set of Yokohama tires.
The grand prize, second prize and third prize winners get tiered cash prizes. Additionally, the grand prize winner wins a photo shoot with their vehicle shot by a professional automotive photographer. All three will also win a set of tires.
Additionally, all voters and contestants will automatically be entered to win other prizes, including tires and Yokohama merchandise.
For official rules on how to enter, go to www.facebook.com/yokohamatirecorp or www.yokohamatire.com.
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