During a press conference March 7 at the Sheraton Hotel in Overland Park, Kan., at ASA-Midwest’s Vision Hi-Tech Training and Expo, ASA and the Alliance of Automobile Manufacturers announced plans for the OEM Technology & Innovation Expo, featuring new technologies being launched by carmakers. The Expo is scheduled for Friday, Aug. 1, and will include panel discussions with OEM experts, and product and application demonstrations.
The Alliance is an association of 12 vehicle manufacturers including BMW Group, Chrysler Group, Ford Motor Co., General Motors Co., Jaguar Land Rover, Mazda, Mercedes-Benz USA, Mitsubishi Motors, Porsche, Toyota, Volkswagen Group of America and Volvo Cars North America.
Matthew Godlewski, vice president of the Alliance, says his members are excited to see NACE/CARS coming to Michigan “the heart of the auto industry.”
“A host of technologies will be on display,” said Godlewski. “OEM experts in the field will be on hand, including a panel discussion regarding telematics and future innovation in diagnostics and repair.”
Firm details on the event have not been determined, but ASA Executive Director Dan Risley said the idea is to feature coming technologies that shops (both collision and mechanical) will need to understand in order to properly fix vehicles.
“Automotive repairers will have a chance to hear about the latest OEM technologies and what we may see in the future as far as vehicle technology,” said Risley. “Our ASA leadership has discussed the importance of more information and education on telematics and other top technology issues for some time. The OEM Technology & Innovation Expo is now a reality for our Detroit show.”
Along with the EXPO, the week of July 28 will tie together various industry activities at Detroit’s Cobo Center. Included among the week’s events are the Collision Industry Conference (CIC), I-CAR Conference, NACE/CARS and the MSO Symposium.
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